Business Manager - Marketing Automation

Key Responsibilities:

· Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies and set up automated journey-based campaigns to plug funnel drop-offs.

· Dive deep into customer data to gain a better understanding of user behavior and generate insights for Onboarding, Activation, Acceleration, Retention, and Resurrection campaigns, thereby maintaining a constant retention rate across categories, healthy repeat, and revenue improvements.

· Have worked extensively on tools like CleverTap, MoEngage, Webengage etc. and drove conversion numbers.

· Craft the product communication strategy and own it.

· Work within the performance marketing team and coordinate with the Product and content teams to deliver customer engagement and retention campaigns recommendations.

· Creating weekly and monthly marketing plans and budgets for our different channels.

· Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness.

· Ensure timely and flawless execution of all CRM campaigns through different channels – SMS, Email, Push Notifications, In-app marketing, etc.

· To use third-party tools available for managing messaging for automation and superior quality messages

· Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc.

· Build retention marketing campaigns based on customer segmentation.

· Conducting Survey & Research to understand Repeat Customer Behaviour & Habits better

· Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required.