Amplified application​ through reels for the app of the biggest private bank in India​

OBJECTIVES

• Enhance PayZapp's recognition uniquely
• Educate about its features
• Position it as a secure, reliable payment solution

PURETECH DIGITAL'S EDGE

• Created a distinctive brand identity in consumer's mind for PayZapp.
• Grew organic search query leading to organic app downloads.
• Reinforcing the key message of Pay Anyone, Anywhere, Anyhow, leading to stronger consideration.