OBJECTIVES Transitioning user acquisition from web to app ecosystem. Upgrading app tracking from Firebase to Appsflyer. Targeting premium subscription audiences. Aiming for D7 retention above 15% PURETECH DIGITAL'S EDGE Integrated WebEngage with Appsflyer to segment audiences by intent. Utilized WebEngage connectors and journeys to promote subscription purchases via push notifications, emails, WhatsApp, etc. Exported WebEngage user segments to Facebook for personalized creative to boost conversions. Leveraged upper funnel events on Google UAC and retargeted through Google Ads for subscription conversions. Implemented affiliate marketing with CPS and retention payouts. Applied budget and bid waterfalling on Apple Search Ads (ASA).
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