Developing A Sense Of Motivation & Ignite Passion That The World Of Sports Hold In The Youth Of The Country​

EVOLUTION OF #SmashItWithSindhu

Over the three-year campaign, we've seen an evolution from AMA sessions to chat shows, marking a shift in creativity and performance.

PURETECH DIGITAL'S EDGE

• BOB aimed to boost sports recognition, especially among non-traditional sports audiences.
• Launched #SmashItWithSindhu amidst the pandemic, showcasing adaptability.
• Featured PV Sindhu as the focal point, with hosts like Jatin Sapru and Mandira Bedi.
• First two seasons executed as interactive Instagram Live sessions.
• Third phase expanded to an online chat show format, also aired on television.