Puretech Partners with Victoria's Secret to Launch their Luxurious Lingerie and Cosmetic Collection Online ​ in India​

OBJECTIVE

Position VSI as a desired brand. Drive footfall for the launch weekend and increase recall and authenticity for the brand.

BEST CAMPAIGNS

#VSLovesIndia- Both Store launch

#RealLove- Mother’s Day campaign with a sweepstakes

#SAS- Semi Annual Sale in June

PURETECH DIGITAL'S EDGE

• Leveraged Indian festivals for sweepstakes, using Instagram's pin to profile feature for higher participation.
• Built anticipation for Mumbai & Delhi store launches through User Generated Content, driving foot traffic.
• Engaged queuing customers with activities during launch days, capturing video bytes for promotional content.
• Focused on continuous interaction, particularly during store and product launches, to sustain customer engagement.
• Implemented line engagement strategies to keep customers occupied outside the store during launch events.