Finest Bakery Chain of India Scaled Its Revenue With The Help of RoAS and Conversion Rate Optimizations​​

OBJECTIVES

• Increase revenue month on month
• Improve ROAS and Conversion Rate

PURETECH DIGITAL'S EDGE

• Funnel Optimization: Refined audience and platform funnels based on key metrics.
• Branding Strategy: Dedicated portion of budget to boost Brand searches, yielding a 2.3X increase.
• A/B Testing: Tested Landing Pages, Bidding Strategies, and Ads for optimal performance.
• Focus on Top Sellers: Prioritized best-selling products for improved conversions.
• New User Targeting: Experimented with audience segments to scale based on performance.
• Robust Remarketing: Created multiple personas for website visitors remarketed them in order to increase conversions.