Puretech Partners with GAS Jeans to launch a new innovative denim​

OBJECTIVES

Launch "Hyjeans," the world's first anti-microbial denim line, to boost brand recall and product awareness.​

GAS Jeans introduced Hyjeans during India's first COVID-19 unlock to drive product sales.​

Programmatic - Hybrid & Times Internet​

PURETECH DIGITAL'S EDGE​

• Utilized multiple channel to drive brand awareness for Hyjeans; a new anti-bacterial denim that was launched during covid.
• We made use of an interactive banner that showcased different accessories - like a wallet, sunglasses, a watch, car keys and a pair of jeans.
• Interactive banner allowed viewers to explore microbes on various surfaces of accessories, highlighting Hyjeans as microbe-free.
• Implemented Parallax Ads for engaging scroll-based interactions targeting below-the-fold inventory
• Leveraged interactive elements to engage and entice viewers, promoting Hyjeans effectively.​