• Web Analytics

Leading Fertility Clinic Leveraged GA4 Implementation To Improve User Journey and Lead Volume​

OBJECTIVE

Implement Google Analytics 4 (GA4) to enhance data tracking and analysis capabilities, enabling deeper insights into user behaviour and website performance.

PURETECH DIGITAL'S EDGE

  • Leveraged GA4 data to identify and track key events denoting user interest or action.
  • Analyzed user behaviour to optimize user journey, content, creatives, layouts and calls to actions.
  • Implemented events, schemas, data layers and unified nomenclature to make consumer understanding easier.
  • Analyzed channel and campaign performance to identify top performing channels as per revenue generated.
  • Custom dashboards and behaviour funnels offered valuable insights, aiding Indira IVF in optimizing online marketing.
0
M

Tracking Accuracy

0
%

Increase in leads, actioning insights from Looker

0
%

Increase in user taking call to actions

Previous

How Puretech Digital helped Vijay Sales increase revenue by 3x from Summer Products via Google​

Next

Unifying Business Standard India's Analytics Landscape with Google Analytics 4​

Skyrocket your growth potential.

Blaze new digital trails with us.

Connect With Us