Unifying Business Standard India's Analytics Landscape with Google Analytics 4

Centralize Data Collection: Create a unified system for consistent data tracking across the website, AMP pages, and mobile apps.
Enhance User Insights: Provide a comprehensive view of user journeys across all platforms to support better decision-making.
Integrate Historical Data: Make historical data from Universal Analytics accessible and compatible with the new GA4 setup.
Optimize Reporting: Use advanced tools like BigQuery and Looker Studio for enhanced reporting and actionable insights.

Unified Data Collection: Integrated GA4 across the website, AMP pages, and mobile apps to centralize and streamline data collection, ensuring consistent and accurate tracking.
Event Harmonization: Audited and standardized event tracking across platforms, enabling seamless user journey analysis and simplifying future reporting.
Historical Data Integration: Migrated five years of UA data to GA4 using Google API, securely stored it in AWS S3, and visualized it alongside current data in Looker Studio for comprehensive insights.
Advanced Reporting: Integrated GA4 with BigQuery and developed Looker Studio dashboards, providing Business Standard India with real-time, in-depth analysis of user behavior and campaign performance.

Implemented GA4 tracking on the website and AMP pages, overcoming the lack of standard GA4 AMP integration by using custom parameters.
Integrated Firebase with GA4 for consistent event tracking on mobile apps.
Set up secure data migration and visualization tools for seamless access to historical and current data.

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